PolyFlow
PolyFlow provides decentralized payments infrastructure that enables seamless transactions across Web2 and Web3. We partnered with the team from day one—crafting a visual identity and UX/UI system that set a clear foundation for a product that’s as intuitive as it is scalable.
- Brand Development
- Product Design
- Creative Direction
- UX/UI Design
- Design System
At the heart of PolyFlow are two foundational components: its Payments Liquidity Pool and a unique Payments ID system. Together, they enable fast, reliable, and interoperable transactions—bridging traditional financial rails with the decentralized future.
PolyFlow’s unique Payments ID system enables easy, fast, and secure routing of payments between parties—and does so with compliance at its core. It abstracts the complexity of multi-network transactions while meeting the regulatory demands of a rapidly evolving landscape.
The Payments Liquidity Pool is the protocol’s heart and soul—enabling decentralized payment routing without the counterparty risk introduced by centralized custodians. Participants can contribute liquidity to the pool and earn yield, creating a trustless, incentive-aligned ecosystem.
We collaborated with the PolyFlow team across a series of focused sprints to lay the groundwork for both the visual identity and product design systems. This phased approach allowed us to move quickly while ensuring consistency across brand and interface from the start.
The brand design system we developed extends seamlessly across digital, print, event spaces, and beyond—designed to unify all things PolyFlow across every touchpoint. Whether online or offline, the system ensures the brand shows up with clarity, consistency, and purpose.
We supported the product and design teams at PolyFlow in shaping the first iterations of the product experience—translating core functionality into intuitive, user-facing flows. Alongside this, we built a flexible design system meant to scale across future products and features.
We worked hand-in-hand with stakeholders across marketing, product, and design—embedding ourselves into PolyFlow’s team to move fast and stay aligned. This close collaboration helped us make decisions with context, stay ahead of evolving needs, and build with confidence from the inside out.
Our collaboration with PolyFlow laid the groundwork for a new generation of decentralized payments—built with usability, scalability, and compliance at its core. As the ecosystem evolves, PolyFlow is positioned to lead with a product and brand ready to meet the moment—and shape what comes next.
next project
Binance.us
We created a mobile trading experience for Binance.us that captures the essence of their brand while distinguishing it from competitors, effectively showcasing its unique features and strengths.