Hotcoin
Since its launch in 2017, Hotcoin has steadily risen among the world’s most competitive crypto exchange platforms. We partnered with the Dubai-based company to redefine its brand positioning, refresh its visual identity, and establish a unified UI design system. The rebrand reflects Hotcoin's rapid evolution and positions it for the next phase of international expansion.
- Brand Development
- Product Design
- Creative Direction
- UX/UI Design
- Design System
Once known primarily as a crypto trading platform, Hotcoin has evolved into a financial superapp offering products that generate yield, enable credit, and offer secure digital custody, all within a seamless experience. The brand’s growth mirrors its mission to make digital finance practical, inclusive, and future-ready.
Achieving alignment across Hotcoin’s global teams demanded a structured approach rooted in transparency and iteration. We facilitated workshops, clarified objectives, and established clear decision-making frameworks. This process ensured every department was invested in one cohesive brand direction.
Working closely with both product and marketing, we ensured the new identity extended consistently across digital and physical touchpoints. The result is a cohesive brand experience that bridges Hotcoin's platforms, campaigns, and events.
Our brand design system empowers Hotcoin to retheme all digital touchpoints within its product ecosystem. Alongside a extensive UI component system, we delivered a flexible library of brand assets the internal creative teams can implement, adapt, and evolve over time.
The newly developed brand guidelines capture the essence of its renewed identity in a concise, practical format. They equip both internal and external creative partners to produce campaigns that are clear, consistent, and unmistakably on-brand.
As Hotcoin celebrated its 8th anniversary in 2025, the company embarked on its first full visual identity redesign since its founding. This milestone was not only a reflection of its growth but also a strategic step toward global expansion. The new brand identity established a foundation for stronger recognition, trust, and market presence across borders.
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