Binance.us

Binance.us is a top cryptocurrency platform for buying, selling, and trading digital assets. Our goal was to develop a mobile trading experience that embodies the strength of the Binance.us brand while differentiating it from other market players, showcasing its capabilities and advantages.

As a top player in crypto trading, Binance.us partnered with us to redesign their mobile platform. Collaborating with their design, development, and product teams, we transformed the mobile marketplace into a sleek, modern and inuitive experience.

Binance.us's products and services are geared towards both novice investors and seasoned crypto professionals. Balancing the needs of these diverse audiences was crucial for the success of the redesigned experience architecture.

Onboarding a new app can be challenging, especially while meeting regulatory requirements. To ensure a smooth start on Binance.us, we streamlined the process by integrating account creation, identity verification, and the first purchase into a single, cohesive flow.

The redesigned app transformed how users buy, sell, and trade on Binance.us. To validate our concepts, we launched a public beta, allowing a limited number of users to test it. The insights helped us fine-tune the experience before release.

The app's redesign was a key milestone in Binance.us's mobile product roadmap. The six-month journey from the first designs to the launch in January 2021 required close collaboration with Binance's design and development teams.

Prototyping played a crucial role in achieving internal alignment on the app’s look and feel and in verifying that the designs were properly executed. We utilized various prototyping environments to clearly convey the intended end result.

Alongside the redesigned app, we developed a design system with a library of flexible UI components to speed up design and development. Standardizing components, color palettes, and layouts has brought consistency to Binance.us's mobile platform.

With cryptocurrency markets running 24/7, we designed widgets to easily track portfolio and crypto performance. We also introduced an Apple Watch companion app for a more personal asset management experience.

The redesign of Binance.us’s mobile trading platform involved close cooperation across the company—from design and development to leadership, marketing, customer support, and operations. A truly comprehensive, company-wide team effort.

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